That’s Chef Urban in a nutshell – a culinary maestro with a hipster vibe and a no-nonsense approach to food.
Our Mission
Chef Urban was born from the personal frustration of not finding fast, easy-to-make meals that truly deserve to be called “food.” The market was filled with ready-meals labeled “healthy,” yet they were packed with ultra-processed ingredients. We love eating fresh, but also demand quality when fresh isn’t available.
Rejecting unhealthy, misleading products, we’re here to set the new standard. We transform the perception of fast food by showing that quick meals can be high quality. With our technology, we craft meals that are not only 100% real, tasty, and easy to make but also help companies, institutions, and everyday people significantly reduce food waste and simplify their day.
"Even if I need it fast, I want it to be real"
Chef Urban
Meals without compromise.
Fast shouldn’t mean fake, and convenience shouldn’t come at the cost of quality. Our motto, “Fast Real Food,” reflects a simple promise: to support your well-being, wherever life takes you. We’d all prefer to eat fresh, but when that’s not an option, Chef Urban is as close to fresh as it gets.
We are here to set new standards for quality and challenging the norms of the food industry. Above all, we’re here to show that better options exist. You don’t need to settle—demand better!
Reducing
food waste
Globally, 30% of food goes to waste. Our freeze-drying technology tackles this by extending shelf life and reducing spoilage. While aiming for fully sustainable energy, we’ve taken a big step forward by reusing water from the freeze-drying process, making food preservation greener.
Freeze drying significantly extends food's shelf life, allowing storage for years and reducing waste
We expose the truth behind labels
We believe in simplicity – if you can’t understand it, don’t eat it. All our meals have short, clear ingredient lists, starkly contrasting with the long, chemical-laden labels common in the ready-meal industry. We fight against misleading claims that mask unhealthy options with supposed health benefits. With Chef Urban, what you see is truly what you get.
Reducing food waste
Making conscious choices
