We cook our meals in the kitchen, just as you would at home, only on a larger scale.
The use of traditional recipes and natural ingredients is what makes our dishes so authentically flavorful—they are crafted from the real deal. Dedication to simple, wholesome ingredients is normal in your home kitchen or at a favorite restaurant, but it is exceptionally rare in the world of ready meals.
No additives.
No preservatives.
Just as you wouldn’t add taste enhancers or preservatives when cooking at home, neither do we. Real food does not need enhancement. Although the modern food industry often relies on additives to extend shelf life, we’ve found a better way. Our meals are free from artificial additives, allowing the natural flavors of each ingredient to shine.

It let’s us keep
everything natural

Food will stay fresh for a year,
without needing a fridge

Nutrients and
taste is preserved
The development process of our delicious Mushroom Risotto
No Ultra Processed
Foods (UPF)
Cooking is inherently a process, but there’s a vast difference between the minimal processing as cooking vs the ultra-processing in today’s food industry. Not only it alters food beyond recognition but also contributes to numerous modern health issues. We keep it simple, ensuring our meals stay healthy and taste just as nature intended.
Typical UPF Rice Pudding:
short grain rice (50.0%), milk protein, inulin, soybean oil, modified starch (acetylated distarch phosphate), flavor, potassium phosphate, apple cubes (2.0%), maltodextrin, corn starch, thickener (xanthan gum), cinnamon (1, 0%), magnesium hydroxide, sodium phosphate, emulsifier (soy lecithin), acidulant (malic acid), calcium carbonate, table salt, anti-caking agent (silicon dioxide), iron (III) pyrophosphate, L-ascorbic acid, sweetener (sucralose), zinc oxide, nicotinamide, D -alpha-tocopheryl acetate, manganese (II) sulfate, calcium D-pantothenate, DL-alpha-tocopherol, copper (II) carbonate, riboflavin, pyridoxine hydrochloride, thiamine mononitrate, retinyl acetate, pteroylmonoglutamic acid, sodium iodide, sodium selenite, phylloquinone, D-biotin, cholecalciferol, cyanocobalamin
vs
Chef Urban Rice Pudding:
rice (72%), milk, cream, sugar, salt, raspberry (10%)
after cooking is done
We Freeze-Dry
our meals.
You might wonder how we manage to produce such high-quality, nutritious, and tasty meals without a myriad of additives. The secret lies in the innovative technology called freeze-drying. Freeze drying preserves the natural taste, delivering flavors that will make you think you just cooked them. It is a premium process with substantial benefits:

It let’s us keep
everything natural

Food will stay fresh for a year,
without needing a fridge

Nutrients and
taste is preserved
Connecting with the wisdom of the past, we bridge two ancient food preservation techniques: freezing and drying
Wisdom from the past.
Freeze-drying bridges two ancient food preservation methods: freezing and drying.
We combine time-tested methods with a modern twist. This process not only preserves the flavor and nutritional value of our ingredients but also ensures our meals stay fresh for an extended period of time.
Long shelf life.
No fridge required.
Freeze-drying technique not only captures the essence of our meals but also greatly extends their shelf life. Chef Urban’s dishes can be stored at room temperature for up to 1 year, eliminating the need for refrigeration while preserving quality and freshness. This convenience is perfect for busy lifestyles, offering you reliable, ready-to-eat meals with minimal waste.